- 80% of all travel decisions are made by women. Regardless of: who they travel with, who pays for the trip, or where they go.
- The woman is the decision maker: 75% of those who take cultural, adventure or nature trips are women.
- With 32 million trips taken last year, U.S. women — young, old, single, married, divorced, widowed, mothers, daughters and sisters — have become a driving force in the travel industry. Estimates are that women will spend some $125 billion on travel in the next year. (Source: Market Researcher Yesawich, Pepperdine, Brown & Russell)
- Family travelers take an average of 4.5 trips each year. (Source: travelhorizons™ July 2009)
- Air travel: About 42 percent of U.S. adults reported traveling by air for leisure trips taken between August 2008 and July 2009. (Source: travelhorizons™, July 2009)
- "The evidence is overwhelming that when you take a trip, the benefits are everywhere. Despite the fact that Americans get less vacation time than in any country in the industrialized world, because of the personal benefits gained, we can't afford not to travel. Even the anticipation of vacation travel generates an increase in positive feelings about one's life as a whole, family, economic situation, and health. Women who take more vacations are more satisfied with their marriages." (Source http://www.ustravel.org)
- International travel has boomed over the past several years, with 48 million more overseas trips taken in 2008 than in 2000. (Source: IVIS, www.poweroftravel.org)